Pawlytics

In a space ripe for innovation, Pawlytics needed to establish itself within the animal welfare community and earn the trust and respect of animal rescuers. By building a strong brand foundation, I executed a comprehensive, customer-focused strategy that transformed Pawlytics from an emerging startup into a respected leader in the animal welfare sector.

Years
2020-2022

Work Done
Marketing Strategy
Customer Success Strategy
Case Study Development
Community Management
Product Research
Customer Research
SEO
Blog Creation
Social Media Management
Email Marketing
Product Marketing
Knowledge Base Creation

At a glance

Managed all marketing and customer success efforts, making Pawlytics a household name for animal rescuers.

Secured the top ranking on Google for the search term 'Animal Rescue Software.'

Went “viral” in the animal rescue community for a published e-book on fostering kittens. Cute I know!

Secured multiple speaking engagements for myself and our CEO in the animal welfare and startup spaces.

About Pawlytics

Pawlytics hit the sweet spot for small, foster-based animal rescues needing to manage their rescue efforts. A comprehensive software management tool, we worked with 200+ rescues around the world to help them track and organize their work. Working directly with the founder, I owned all customer focused efforts and implemented customer success and marketing strategies leading to tremendous growth over 2 years.

The process

As a kitten foster myself, I picked up the phone and started calling all of our current and past customers to understand what was working, what was not, and the pain points within their current systems.

I applied my learnings to create our marketing and customer success strategies, representing the strong Pawlytics brand and telling stories of our clients’ success.

End results

Pawlytics grew into a widely recognized brand. Rescues were recommending us in Facebook groups with 80k+ members and regularly attended our customer “Pawp Up” webinars every month.

  • Developed and maintained relationships with over 200 global animal shelters and animal rescues

  • Increased ARR by 1360% over 2.5 years.

  • Raised $500,000 in funding.

  • Achieved a 40x growth in monthly website visits

  • Produced an in-depth knowledge base spanning our entire software