Pawlicy Advisor
In busy veterinary clinics, promoting pet insurance tends to be the last thing on the team’s mind. The challenge? Motivate the entire veterinarian team to encourage their pet parents to use Pawlicy. Challenge accepted.
Years
2024-2025
Work Done
Customer Success
Customer Marketing
At a glance
In my first 90 days, I created a re-engagement campaign for 145 stagnant clinics. 10% participated in new check-in meetings.
Created how-to videos to help the sales and customer success team streamline our integration process.
Created an email marketing campaign with a 63% open rate and 6% click-through rate.
About Pawlicy
Pawlicy Advisor is a pet insurance marketplace, offering free pet insurance quotes to help pet owners find the best coverage. We are working to become an integral part of veterinarian clinics, as pet parents are 65% more likely to buy pet insurance if their veterinarian recommends it.
The work
Creating initiatives to engage with the clinics that have chosen to partner with Pawlicy poses a unique challenge. Creating a seamless onboarding process while providing helpful materials is standard. New and innovative ideas, like implementing a lint roller campaign to engage with pet parents in the clinic, are needed when it comes to working with busy veterinarian teams.
