Digitail

A growing SaaS company in the Veterinary Medicine space, Digitail needed cohesive marketing efforts to bring their product, sales, and customer success teams together. So that’s exactly what I did.

Year
2023

Work Done
Product Marketing
Customer Marketing
Sales Enablement
Knowledge Base Management

At a glance

Implemented a Product Marketing Strategy to prioritizing releases and creating structure around messaging and involved release tactics.

Created a resource library for the customer success and sales team to use to capitalize on each client interaction.

Conducted research groups with clients for marketing guidance, product development, and the creation of case studies

Created an in-depth Digitail demo video that kicked ass.

About Digitail

Digitail offers veterinarians a comprehensive SaaS solution, including tools for clinic management and statistical analytics. With over $12M in funding and operating in 20+ countries, they were looking to maximize their ARR while onboarding and retaining customers.

The process

It begins by deeply understanding the customer and their journey. Only from there can one truly create a strategy that engages and retains. Working cross-functionally with the sales and product team, I created a strategy to launch new products while enabling customer success and sales to meet their quarterly goals.

End results

  • Drove a 46-day reduction in the sales cycle

  • Achieved a 10% enhancement in close rates

  • Had a 20% adoption rate for the new 2-way SMS feature within 30 days

  • Influenced product roadmap and development based on customer feedback